MASINFO has been developed for Indian environment. Maps upto state and district levels are bundled with road and rail network having census data attached, MASINFO is being used by multinational and Indian companies for the following applications.

1. Sales analysis                     2. Site analyses    

3. Distribution system           4. Global view of sales

5. Service centres                  6. Direct response

7. Direct sales                         8. Advertising

9. Routing

MASINFO is the most cost effective solution for data visualisation and analysis. MASINFO software delivers exceptional price performance, enabling sales managers and marketers to :

• Quickly and intuitively see relationships between diverse data
• Efficiently manage resources
• Make decision based on greater insight
• Spot new opportunities

MASINFO provides  sales and  marketing  professionals   the  advantages of viewing  multilayer   of information relationship. It generate maps that have data attached to any object Ease-of-use for geocoding, address matching and relational joins.

 You can link your data definition tables to help in future access. It takes Lotus, Excel and delimited ASCII files directly. It has powerful SQL queries or ordinary form based queries. The standard mode of relational operation makes this software hard to beat for flexibility and sophisticated adhoc searches.

Thematic mapping techniques allows  user to shade  any geographic  entity according to its assigned value. It answers i.e. show me territories having sales below 1 crore,  1-5 crore, 5-10 crore  and above 10  crore. Polygons, lines, polylines and point can be shaded, hatched, or distinguished by the underlying data. There is full control of symbols, shading line types and ranges and dot density mapping and graduated symbols are also available.

MASINFO's  strong geographic analysis   assists  sales  managers  and  marketers  to  find   objects  such  as  addresses, sales territories, competitor locations, customers etc. Geographic searches by radius and polygon can also be performed.

MASINFO   gives   you    instantly   statistical  a  nalysis  by    drawing   bar,   pie  and   point    charts.  You   can  calculate distances, areas, perimeters and it has the powerful routing application.

You  can plan  the  shortest    route  to  cover  maximum  dealers   for    optimum   utilisation  of transport. Transportation costs   management can be specially useful for profitability and to beat the competition.

CONCLUSION

MASINFO is a technology breakthrough whose full potential is just beginning to be tapped. It works on any desktop computer running windows and affordably priced.

MASINFO is a tool for developing more effective business strategies and targeting sales and marketing programs more efficiently. Your company budgets are being conserved and applied more efficiently there by to ensure profits are consistently on the rise.

Placed in the context of today's business environment and the dramatic advances that characterise this computer age, MASINFO is a tool that sales managers and marketers looking towards the 21st century, may no longer be able to do without.